Having an app
for your Chiropractic business will aid in your overall Chiropractic SEO and
set you apart from your competitors. The
key is knowing how to fully utilize App Store Optimization, and gain the most
amount of visibility for your patients and prospects. When people are able to click through to your
app, you are going to gain even more traffic and become that much more known
and available on the web.
The App Store uses a specific algorithm, similar to what search
engines use, in order to deliver the best possible search results. As you are already aware from your
Chiropractic SEO, keywords play an integral part in the search results process. The same applies with ASO.
It is important to do research ahead of time
in order to choose the best possible keywords that will increase your overall
visibility.
Some factors to consider:
• What
are your prospects looking for?
• How
are prospects landing on your competitor’s apps?
• What
will bring my business the most value?
• What
are the most highly searched terms, and how can I plan my keywords around this?
Once you select your keywords and put them to use, make sure you
are measuring the data in order to see how they are performing. There are several tools that can help analyze
your keywords, yield their statistics, and even offer additional words or
phrases that could be used (i.e. AppAnnie or Sensor Tower).
A few other things that should be on the forefront of your mind
when doing research on your keywords are the difficulty level, relevance, and
searches. The difficulty level refers to
how much competition is out there for the same keywords. Relevance refers to how much the keywords actually
apply to your specific business. It is
important not to mislead people into thinking you are something you’re not. Searches refers to the number of searches per
week that your keywords are yielding.
Once you assess all of this data, remember that the most important
keywords will be the ones with the highest search numbers and lowest amount of
competition.
The most important thing to consider in gaining visibility
through ASO is the title of your app.
The title should be short, to the point, highly descriptive, and still
unique. Most titles are around 25
characters. The more you can make your
title stand out, the more it will influence your ASO and overall ChiropracticSEO.
